Invisible. Agents can't meaningfully engage with this storefront.

Patagonia scores 19/98 and lands in the Invisible band, which is remarkable for a brand of this scale. The scanner could not resolve robots.txt, sitemap.xml, cart, checkout, or a single product page with structured data or a raw-HTML price, meaning an AI agent arriving at patagonia.com has effectively nothing to parse and nowhere to transact. What's left is a strong network posture protecting a storefront that is invisible to the machines it's protecting itself from.

Where the points went

The evidence

• robots.txt is broken (0/6): https://patagonia.com/robots.txt returned status 404 with body "Not found\n". There is no allow list, no disallow list, and no signal to ChatGPT-User, PerplexityBot, Claude-User, or Amazonbot about whether they are welcome.
• Zero structured product data (0/6) and zero prices in HTML (0/8): Across 10 sampled URLs including mens-better-sweater-fleece-vest/191743862304.html and mens-retro-pile-fleece-jacket/22801.html, hasProduct: false, hasOffer: false, and both rawHas and renderedHas are false on every single one.
• Checkout is unreachable (0/6 + 0/4 + 0/3): /cart and /checkout both returned 404, so guest checkout, price transparency, and cart API accessibility all failed together on a single missing surface.
• US category URLs are dead (3 of 10 samples): /shop/mens/boardshorts, /shop/mens/green/recycled, and /shop/mens/jackets-vests/breathable all returned 404, indicating the sampled paths on the .com domain do not resolve at all.
• Merchant identity absent (0/3): The classifier found no business name, no physical address, and no registration ID on reachable pages, with evidence_quote: "Not found".

What already works

• Bot posture is clean (6/6): Zero forbidden responses, zero challenge pages, zero rate limits across 32 fetches.
• No CAPTCHA anywhere (4/4): Product, cart, checkout, and homepage all clear.
• No dark-pattern pricing (2/2): No fake sale markup detected across the sample.

Fix first

1. Publish a valid robots.txt with explicit allow/deny for named AI user agents (+6).
2. Emit JSON-LD Product with Offer.price and availability on every PDP, in raw HTML (+20 across 1.2, 2.1, 2.2, 2.3, 6.5).
3. Restore /cart and /checkout to reachable status and expose a sitemap.xml (+13).

The biggest opportunity is the PDP itself: one JSON-LD block per product recovers roughly a quarter of the total score in a single deploy.