Terms of use.

You are responsible for maintaining the confidentiality of your Account login information and are fully responsible for all activities that occur under your Account. You agree to immediately notify Company of any unauthorized use, or suspected unauthorized use, of your Account or any other breach of security. Company cannot and will not be liable for any loss or damage arising from your failure to comply with the above requirements.

Subject to these Terms, Company grants you a non-transferable, non-exclusive, revocable, limited license to use and access the Site for your own personal use or the internal business purposes of the storefronts you operate or are authorized to represent.

The rights granted to you in these Terms are subject to the following restrictions: (a) you shall not license, sell, rent, lease, transfer, assign, distribute, host, or otherwise commercially exploit the Site, whether in whole or in part, or any content displayed on the Site, except that remediation artifacts we generate for a storefront you operate may be deployed to that storefront; (b) you shall not modify, make derivative works of, disassemble, reverse compile or reverse engineer any part of the Site, including our rubric, scoring logic, prompts, or simulated storefront environments; (c) you shall not access the Site in order to build a similar or competitive website, product, or service; and (d) except as expressly stated herein, no part of the Site may be copied, reproduced, distributed, republished, downloaded, displayed, posted or transmitted in any form or by any means. Unless otherwise indicated, any future release, update, or other addition to functionality of the Site shall be subject to these Terms. All copyright and other proprietary notices on the Site (or on any content displayed on the Site) must be retained on all copies thereof.

Company reserves the right, at any time, to modify, suspend, or discontinue the Site or the Services (in whole or in part) with or without notice to you, including moving features between tiers or withdrawing gated features during the launch period. You agree that Company will not be liable to you or to any third party for any modification, suspension, or discontinuation of the Site or any part thereof, except that if we permanently remove your access to something you specifically paid for, we will refund the unused portion of any subscription period or, for a one-time purchase, an equitable portion of the amount you paid.

You acknowledge and agree that Company will have no obligation to provide you with any support or maintenance in connection with the Site.

Excluding any User Content that you may provide (defined below), you acknowledge that all the intellectual property rights, including copyrights, patents, trademarks, and trade secrets, in the Site and its content, including our rubric, scoring methodology, prompts, report layouts, simulated storefront environments, and brand elements, are owned by Company or Company's suppliers. Neither these Terms (nor your access to the Site) transfers to you or any third party any rights, title or interest in or to such intellectual property rights, except for the limited access rights expressly set forth in Section 2.1. Company and its suppliers reserve all rights not granted in these Terms. There are no implied licenses granted under these Terms.

You submit a public URL, we fetch publicly available content from it, and we return a report scoring how well AI shopping agents can find, read, and transact on that site. Reports are stored at permanent, shareable URLs, may be viewed by anyone with the link, and selected reports may be surfaced in public listings such as our Explore page. To avoid duplicate crawling, submitting a URL that was scanned recently (currently within the previous seven days) may return the existing report for that URL rather than running a new scan, regardless of who requested the earlier scan. Reports include narrative written by Clerk, Aisle's AI assistant; AI-written analysis can contain errors, and reports are decision support, not ground truth. Verify findings against your own site before acting on them.

Simulations (a gated feature) drive a real browser through a storefront the way a shopping agent would. Simulations never place an order, never submit payment credentials, and never complete a purchase. You may only run Simulations against sites you operate or are expressly authorized to test, and you are solely responsible for any consequences of running one against a site where you lack that authority. Simulation results include screenshots and session recordings of the tested site, retained as part of the run's report.

Monitoring (a gated feature) re-scans a URL you choose on a recurring schedule until you turn it off. The scanner-conduct commitments in Section 3.2 apply to every monitored scan.

Some tiers include generated remediation artifacts: structured-data snippets, policy files, configuration diffs, per-fix instructions, and machine-readable plans for coding agents. These are suggestions generated from your scan, not guarantees. You are responsible for reviewing artifacts before deploying them, and you deploy them at your own risk. Some artifacts are available through time-limited signed URLs that work without a login for anyone holding the link (currently about 48 hours); treat those links accordingly.

Free-tier usage is provided at no charge and subject to usage limits shown in the product, which we may adjust. Paid offerings, where available, are billed through our payment processor. Paid plans are sold as monthly subscriptions that recur until cancelled; you can cancel any time and keep access through the end of the paid period. One-time purchases, where offered (including fix unlocks purchased before subscriptions were introduced, which remain valid), are charged once and unlock the described features for your Account. Enterprise and other managed-service arrangements are governed by a separate written agreement between you and Company; where that agreement conflicts with these Terms, it controls for those services. Except as described in Section 2.3 or where required by law, all fees are non-refundable.

Launch Lab (a gated feature) estimates how a storefront's customers might respond to a product idea by simulating a panel of customer personas derived from that storefront's reviews (captured from its public pages during scans, or provided by the operator). Simulated results are automated estimates for research purposes only: they are not survey data, not statements by real customers, and not a prediction or guarantee of commercial performance. You are responsible for having the right to provide any review data you upload and for removing information you do not want processed; we process uploads only to build audience segments and run the studies you request.

Discoverability (a gated feature, formerly named Visibility) measures how often and how prominently a storefront appears in third-party search services that AI agents use, by running generic shopping queries against those services on a recurring schedule and recording the results, including which domains appear. Query sets may be authored from your storefront's category, from the public product catalog observed during your scans, or from query lists and storefront descriptions you provide. Queries never include your storefront name, your brand names, or anything identifying you or your customers; results reflect the third-party service's index at the time of measurement and are not a guarantee of agent behavior.

Storefronts whose most recent scan meets our certification threshold may be designated "Aisle Certified" for a limited validity period. While a storefront's certification is current, we grant its operator a limited, revocable, non-transferable license to embed the Aisle Certified badge we serve for that storefront on that storefront's own site, as an exception to Section 11.7. The badge is served live and always reflects current status: certification expires at the end of its validity period and is revoked automatically if a newer scan falls below the threshold, in which case the served badge changes to say so and the license to present the storefront as certified ends. Certification is an automated assessment of agent readiness at a point in time; it is not an endorsement of a merchant or a warranty about their products, services, or conduct.

You hereby grant (and you represent and warrant that you have the right to grant) to Company an irrevocable, nonexclusive, royalty-free and fully paid, worldwide license to reproduce, distribute, publicly display and perform, prepare derivative works of, incorporate into other works, and otherwise use and exploit your User Content, and to grant sublicenses of the foregoing rights, for the purposes of operating, improving, and providing the Site and the Services. You hereby irrevocably waive (and agree to cause to be waived) any claims and assertions of moral rights or attribution with respect to your User Content.

The following terms constitute our "Acceptable Use Policy". You agree not to:

• Submit URLs you do not have a lawful right to request scanning of, use Aisle to probe, load-test, or interfere with a site you do not operate, or run Simulations against a site you do not operate or otherwise have authorization to test.
• Use the Services to circumvent a merchant's stated agent, crawler, or robots policies, or to evade technical protections.
• Use the Site to collect, upload, transmit, display, or distribute any User Content that violates any third-party right (including any intellectual property, privacy, or publicity right); that is unlawful, harassing, abusive, tortious, threatening, harmful, vulgar, defamatory, false, intentionally misleading, obscene, or otherwise objectionable; that is harmful to minors in any way; or that is in violation of any law, regulation, or obligations or restrictions imposed by any third party.
• Upload, transmit, or distribute to or through the Site any computer viruses, worms, or any software intended to damage or alter a computer system or data.
• Send through the Site unsolicited or unauthorized advertising, promotional materials, junk mail, spam, chain letters, or any other form of duplicative or unsolicited messages.
• Harvest, collect, gather or assemble information or data regarding other users without their consent.
• Interfere with, disrupt, or create an undue burden on servers or networks connected to the Site, or attempt to gain unauthorized access to the Site or to other computer systems or networks connected to the Site.
• Use software or automated agents or scripts to produce multiple Accounts, or to generate automated searches, requests, or queries to (or to strip, scrape, or mine data from) the Site, other than fetching your own reports and artifacts (provided that we conditionally grant operators of public search engines revocable permission to use spiders to copy materials from the Site solely to the extent necessary for creating publicly available searchable indices, subject to our robots.txt).
• Share time-limited signed links in public places if you do not intend the linked content to be public while the link is live.

We reserve the right (but have no obligation) to review, refuse and/or remove any User Content in our sole discretion, and to investigate and/or take appropriate action against you in our sole discretion if you violate the Acceptable Use Policy or any other provision of these Terms or otherwise create liability for us or any other person, including terminating your Account in accordance with Section 9 and/or reporting you to law enforcement authorities.

Each Site user is solely responsible for its own User Content. Since we do not control User Content, you acknowledge and agree that we are not responsible for any User Content, whether provided by you or by others, and we make no guarantees regarding its accuracy, currency, suitability, or quality. Your interactions with other Site users are solely between you and such users, and Company will not be responsible for any loss or damage incurred as the result of any such interactions. If there is a dispute between you and any Site user, we are under no obligation to become involved.

You hereby release and forever discharge Company (and our officers, employees, agents, successors, and assigns) from, and hereby waive and relinquish, each and every past, present and future dispute, claim, controversy, demand, right, obligation, liability, action and cause of action of every kind and nature (including personal injuries, death, and property damage), that has arisen or arises directly or indirectly out of, or that relates directly or indirectly to, the Site (including any interactions with, or act or omission of, other Site users or any Third-Party Links). IF YOU ARE A CALIFORNIA RESIDENT, YOU HEREBY WAIVE CALIFORNIA CIVIL CODE SECTION 1542 IN CONNECTION WITH THE FOREGOING, WHICH STATES: "A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR OR RELEASING PARTY DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM OR HER MUST HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR OR RELEASED PARTY."

These Terms are subject to occasional revision, and if we make any substantial changes, we may notify you by sending you an e-mail to the last e-mail address you provided to us (if any), and/or by prominently posting notice of the changes on our Site. You are responsible for providing us with your most current e-mail address. In the event that the last e-mail address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the e-mail containing such notice will nonetheless constitute effective notice of the changes described in the notice. Continued use of our Site following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes. When you create an Account, your acceptance of the then-current version of these Terms is recorded together with that version number; that record identifies the version you agreed to, and it is superseded when you accept, or continue using the Site under, a later version.

Please read the following arbitration agreement in this Section (the "Arbitration Agreement") carefully. It requires you to arbitrate disputes with Company, its parent companies, subsidiaries, affiliates, successors and assigns and all of their respective officers, directors, employees, agents, and representatives (collectively, the "Company Parties") and limits the manner in which you can seek relief from the Company Parties.

(a) Applicability of Arbitration Agreement. You agree that any dispute between you and any of the Company Parties relating in any way to the Site, the Services or these Terms will be resolved by binding arbitration, rather than in court, except that (1) you and the Company Parties may assert individualized claims in small claims court if the claims qualify, remain in such court and advance solely on an individual, non-class basis; and (2) you or the Company Parties may seek equitable relief in court for infringement or other misuse of intellectual property rights (such as trademarks, trade dress, domain names, trade secrets, copyrights, and patents). This Arbitration Agreement shall survive the expiration or termination of these Terms and shall apply, without limitation, to all claims that arose or were asserted before you agreed to these Terms or any prior version of these Terms. This Arbitration Agreement does not preclude you from bringing issues to the attention of federal, state or local agencies, which can, if the law allows, seek relief against the Company Parties on your behalf. For purposes of this Arbitration Agreement, "Dispute" will also include disputes that arose or involve facts occurring before the existence of this or any prior versions of these Terms as well as claims that may arise after the termination of these Terms.

(b) Informal dispute resolution. You and Company agree that before either party commences arbitration against the other (or initiates an action in small claims court if a party so elects), we will personally meet and confer telephonically or via videoconference, in a good faith effort to resolve informally any Dispute covered by this Arbitration Agreement ("Informal Dispute Resolution Conference"). If you are represented by counsel, your counsel may participate in the conference, but you will also participate. The party initiating a Dispute must give notice to the other party in writing of its intent to initiate an Informal Dispute Resolution Conference ("Notice"), which shall occur within 45 days after the other party receives such Notice, unless an extension is mutually agreed upon. Notice to Company should be sent by email to support@aislecommerce.com or by regular mail to 418 Broadway, Albany, New York 12207. The Notice must include: (1) your name, telephone number, mailing address, and e-mail address associated with your Account (if you have one); (2) the name, telephone number, mailing address and e-mail address of your counsel, if any; and (3) a description of your Dispute. The conference shall be individualized: a separate conference must be held each time either party initiates a Dispute, even if the same law firm or group of law firms represents multiple users in similar cases, unless all parties agree; multiple individuals initiating a Dispute cannot participate in the same conference unless all parties agree. Engaging in the Informal Dispute Resolution Conference is a condition precedent and requirement that must be fulfilled before commencing arbitration. The statute of limitations and any filing fee deadlines shall be tolled while the parties engage in this process.

(c) Arbitration rules and forum. These Terms evidence a transaction involving interstate commerce, and the Federal Arbitration Act, 9 U.S.C. § 1 et seq., will govern the interpretation and enforcement of this Arbitration Agreement and any arbitration proceedings. If the informal process described above does not resolve the Dispute within 60 days after receipt of the Notice, either party shall have the right to finally resolve the Dispute through binding arbitration conducted by JAMS, an established alternative dispute resolution provider. Disputes involving claims and counterclaims with an amount in controversy under $250,000, not inclusive of attorneys' fees and interest, shall be subject to JAMS's most current version of the Streamlined Arbitration Rules; all other claims shall be subject to JAMS's most current version of the Comprehensive Arbitration Rules and Procedures. JAMS's rules are available at www.jamsadr.com or by calling 800-352-5267. A party who wishes to initiate arbitration must provide the other party with a request for arbitration (the "Request"). The Request must include: (1) the name, telephone number, mailing address, and e-mail address of the party seeking arbitration and the account username (if applicable) as well as the email address associated with any applicable Account; (2) a statement of the legal claims being asserted and the factual bases of those claims; (3) a description of the remedy sought and an accurate, good-faith calculation of the amount in controversy in United States Dollars; (4) a statement certifying completion of the Informal Dispute Resolution process as described above; and (5) evidence that the requesting party has paid any necessary filing fees. If the party requesting arbitration is represented by counsel, the Request shall also include counsel's name, telephone number, mailing address, and email address, and counsel must sign the Request, certifying that it is not presented for any improper purpose, that the claims are warranted by existing law or a nonfrivolous argument, and that the factual and damages contentions have evidentiary support. Unless you and Company otherwise agree, or the Batch Arbitration process in subsection (h) is triggered, the arbitration will be conducted in the county where you reside. Your responsibility to pay any JAMS fees and costs will be solely as set forth in the applicable JAMS Rules. You and Company agree that all materials and documents exchanged during the arbitration proceedings shall be kept confidential and shall not be shared with anyone except the parties' attorneys, accountants, or business advisors, and then subject to the condition that they agree to keep all materials and documents exchanged during the arbitration proceedings confidential.

(d) Authority of arbitrator. The arbitrator shall have exclusive authority to resolve all disputes subject to arbitration hereunder, including any dispute related to the interpretation, applicability, enforceability or formation of this Arbitration Agreement, except that the following shall be decided only by a court of competent jurisdiction and not by an arbitrator: (1) all Disputes arising out of or relating to the subsection entitled "Waiver of class or other non-individualized relief," including any claim that it is unenforceable, illegal, void or voidable, or breached; (2) except as expressly contemplated in subsection (h), all Disputes about the payment of arbitration fees; (3) all Disputes about whether either party has satisfied any condition precedent to arbitration; and (4) all Disputes about which version of the Arbitration Agreement applies. The arbitration proceeding will not be consolidated with any other matters or joined with any other cases or parties, except as expressly provided in subsection (h). The arbitrator shall have the authority to grant motions dispositive of all or part of any claim or dispute, to award monetary damages, and to grant any non-monetary remedy or relief available to an individual party under applicable law, the arbitral forum's rules, and these Terms. The arbitrator shall issue a written award and statement of decision describing the essential findings and conclusions on which any award (or decision not to render an award) is based, including the calculation of any damages awarded. The arbitrator shall follow the applicable law. The award of the arbitrator is final and binding upon you and us. Judgment on the arbitration award may be entered in any court having jurisdiction.

(e) WAIVER OF JURY TRIAL. EXCEPT AS SPECIFIED IN SUBSECTION (a), YOU AND THE COMPANY PARTIES HEREBY WAIVE ANY CONSTITUTIONAL AND STATUTORY RIGHTS TO SUE IN COURT AND HAVE A TRIAL IN FRONT OF A JUDGE OR A JURY. You and the Company Parties are instead electing that all covered claims and disputes shall be resolved exclusively by arbitration under this Arbitration Agreement, except as specified in subsection (a). An arbitrator can award on an individual basis the same damages and relief as a court and must follow these Terms as a court would. However, there is no judge or jury in arbitration, and court review of an arbitration award is subject to very limited review.

(f) WAIVER OF CLASS OR OTHER NON-INDIVIDUALIZED RELIEF. YOU AND COMPANY AGREE THAT, EXCEPT AS SPECIFIED IN SUBSECTION (h), EACH OF US MAY BRING CLAIMS AGAINST THE OTHER ONLY ON AN INDIVIDUAL BASIS AND NOT ON A CLASS, REPRESENTATIVE, OR COLLECTIVE BASIS, AND THE PARTIES HEREBY WAIVE ALL RIGHTS TO HAVE ANY DISPUTE BE BROUGHT, HEARD, ADMINISTERED, RESOLVED, OR ARBITRATED ON A CLASS, COLLECTIVE, REPRESENTATIVE, OR MASS ACTION BASIS. ONLY INDIVIDUAL RELIEF IS AVAILABLE, AND DISPUTES OF MORE THAN ONE CUSTOMER OR USER CANNOT BE ARBITRATED OR CONSOLIDATED WITH THOSE OF ANY OTHER CUSTOMER OR USER. Subject to this Arbitration Agreement, the arbitrator may award declaratory or injunctive relief only in favor of the individual party seeking relief and only to the extent necessary to provide relief warranted by the party's individual claim. If a court decides by means of a final decision, not subject to any further appeal or recourse, that the limitations of this subsection are invalid or unenforceable as to a particular claim or request for relief (such as a request for public injunctive relief), you and Company agree that that particular claim or request for relief (and only that particular claim or request for relief) shall be severed from the arbitration and may be litigated in the state or federal courts located in the State of New York. This subsection does not prevent you or Company from participating in a class-wide settlement of claims.

(g) Attorneys' fees and costs. The parties shall bear their own attorneys' fees and costs in arbitration unless the arbitrator finds that either the substance of the Dispute or the relief sought in the Request was frivolous or was brought for an improper purpose (as measured by the standards set forth in Federal Rule of Civil Procedure 11(b)). If you or Company need to invoke the authority of a court of competent jurisdiction to compel arbitration, then the party that obtains an order compelling arbitration shall have the right to collect from the other party its reasonable costs, necessary disbursements, and reasonable attorneys' fees incurred in securing an order compelling arbitration. The prevailing party in any court action relating to whether either party has satisfied any condition precedent to arbitration is entitled to recover their reasonable costs, necessary disbursements, and reasonable attorneys' fees and costs.

(h) Batch arbitration. To increase the efficiency of administration and resolution of arbitrations, you and Company agree that in the event that there are 100 or more individual Requests of a substantially similar nature filed against Company by or with the assistance of the same law firm, group of law firms, or organizations, within a 30 day period (or as soon as possible thereafter), JAMS shall (1) administer the arbitration demands in batches of 100 Requests per batch (plus, to the extent there are fewer than 100 Requests left over, a final batch consisting of the remaining Requests); (2) appoint one arbitrator for each batch; and (3) provide for the resolution of each batch as a single consolidated arbitration with one set of filing and administrative fees due per side per batch, one procedural calendar, one hearing (if any) in a place to be determined by the arbitrator, and one final award ("Batch Arbitration"). Requests are of a "substantially similar nature" if they arise out of or relate to the same event or factual scenario and raise the same or similar legal issues and seek the same or similar relief. To the extent the parties disagree on the application of the Batch Arbitration process, the disagreeing party shall advise JAMS, and JAMS shall appoint a sole standing arbitrator to determine its applicability ("Administrative Arbitrator"), whose fees shall be paid by Company. This provision shall in no way be interpreted as authorizing a class, collective and/or mass arbitration or action of any kind, or arbitration involving joint or consolidated claims under any circumstances, except as expressly set forth in this provision.

(i) 30-day right to opt out. You have the right to opt out of the provisions of this Arbitration Agreement by sending a timely written notice of your decision to opt out to 418 Broadway, Albany, New York 12207, or by email to support@aislecommerce.com, within 30 days after first becoming subject to this Arbitration Agreement. Your notice must include your name and address and a clear statement that you want to opt out of this Arbitration Agreement. If you opt out, all other parts of these Terms will continue to apply to you. Opting out has no effect on any other arbitration agreements that you may currently have with us, or may enter into in the future with us.

(j) Invalidity, expiration. Except as provided in the subsection entitled "Waiver of class or other non-individualized relief," if any part or parts of this Arbitration Agreement are found under the law to be invalid or unenforceable, then such specific part or parts shall be of no force and effect and shall be severed and the remainder of the Arbitration Agreement shall continue in full force and effect. You agree that any Dispute must be initiated via arbitration within the applicable statute of limitations for that claim or controversy, or it will be forever time barred.

(k) Modification. Notwithstanding any provision in these Terms to the contrary, if Company makes any future material change to this Arbitration Agreement, you may reject that change within 30 days of such change becoming effective by writing Company at 418 Broadway, Albany, New York 12207 or by email to support@aislecommerce.com. Unless you reject the change within 30 days, your continued use of the Site and/or Services constitutes your acceptance of any such changes. Changes to this Arbitration Agreement do not provide you with a new opportunity to opt out if you have previously agreed and did not validly opt out. If you reject a change, the provisions of this Arbitration Agreement as of the date you first accepted these Terms (or accepted any subsequent changes) remain in full force and effect. Company will continue to honor any valid opt outs made under a prior version of these Terms.

The Site may be subject to U.S. export control laws and may be subject to export or import regulations in other countries. You agree not to export, reexport, or transfer, directly or indirectly, any U.S. technical data acquired from Company, or any products utilizing such data, in violation of the United States export laws or regulations.

Company is located at the address in Section 11.8. If you are a California resident, you may report complaints to the Complaint Assistance Unit of the Division of Consumer Product of the California Department of Consumer Affairs by contacting them in writing at 400 R Street, Sacramento, CA 95814, or by telephone at (800) 952-5210.

The communications between you and Company use electronic means, whether you use the Site or send us emails, or whether Company posts notices on the Site or communicates with you via email. For contractual purposes, you (a) consent to receive communications from Company in an electronic form; and (b) agree that all terms and conditions, agreements, notices, disclosures, and other communications that Company provides to you electronically satisfy any legal requirement that such communications would satisfy if they were in a hardcopy writing. The foregoing does not affect your non-waivable rights.

These Terms constitute the entire agreement between you and us regarding the use of the Site. Our failure to exercise or enforce any right or provision of these Terms shall not operate as a waiver of such right or provision. The section titles in these Terms are for convenience only and have no legal or contractual effect. The word "including" means "including without limitation". If any provision of these Terms is, for any reason, held to be invalid or unenforceable, the other provisions of these Terms will be unimpaired and the invalid or unenforceable provision will be deemed modified so that it is valid and enforceable to the maximum extent permitted by law. Your relationship to Company is that of an independent contractor, and neither party is an agent or partner of the other. These Terms, and your rights and obligations herein, may not be assigned, subcontracted, delegated, or otherwise transferred by you without Company's prior written consent, and any attempted assignment, subcontract, delegation, or transfer in violation of the foregoing will be null and void. Company may freely assign these Terms. The terms and conditions set forth in these Terms shall be binding upon assignees.

Aisle Commerce, LLC

418 Broadway, Albany, New York 12207

Email: support@aislecommerce.com