Invisible. Agents can't meaningfully engage with this storefront.

Lululemon scores 21/100 and lands in the Invisible band, not because the brand is small but because the site is effectively opaque to any automated client. Product pages return 403s to our fetcher, there is no sitemap at the apex domain, and even the pages that did load carry zero Product schema, zero inline price markup, and zero specification signal. For a category leader in athleisure, this is a catastrophic gap: an AI shopping agent asked for "black high-rise leggings" cannot see, price, or transact against this catalog.

Where the points went

The evidence

• Structured product data: 0/6. All 10 sampled PDPs returned hasProduct: false, hasOffer: false, dialects: ["none"]. Four EU URLs (e.g. prod11871437.html, prod11870392.html) returned HTTP 403; six shop.lululemon.com URLs returned status 0 (network refused). Zero JSON-LD, zero microdata.
• Price in raw HTML: 0/8. raw_hits: 0, rendered_hits: 0 across the sample. Neither rawSnippet nor renderedSnippet captured a currency string on any product page.
• Sitemap: 0/4. https://lululemon.com/sitemap.xml returned status 0. There is no crawlable index of the catalog at the apex host.
• Transactability: 0/20. cart_status: 0, checkout_status: 0. No payment rails detected, no REST endpoints, no form posts. Every transactability check failed at the fetch layer.
• Trust anchors: 0/2. Zero aggregate ratings, no Trustpilot, Yotpo, Bazaarvoice, or Feefo hits despite checking 11 platforms. Return policy check failed with "No /returns page reachable and homepage has no returns link."

What already works

• AI crawler posture: 6/6. No robots.txt blocks against GPTBot, ClaudeBot, PerplexityBot, Google-Extended, or CCBot.
• CAPTCHA prevalence: 4/4. No interstitials observed on product, cart, checkout, or homepage.
• Price stability: 2/2. No sale markup or volatility markers detected across the sample.

Fix first

1. Publish Product + Offer JSON-LD with price, currency, and availability on every PDP. Recovers up to 19 points (1.2, 2.1, 2.2, 2.3).
2. Serve a valid sitemap.xml at lululemon.com and add llms.txt. Recovers up to 6 points (1.3, 1.4).
3. Stop returning 403 to non-browser user agents on EU PDPs and expose a machine-readable cart endpoint. Recovers up to 16 points across transactability and posture.

The single biggest opportunity is making the catalog fetchable at all: until PDPs return 200 with structured data, every downstream agent capability is dead on arrival.